Pricing pages are often the most important aspect of a company’s website. Due to this, it is important to make this page as effective as possible. Once again, if we look to how people process information and emotions, we can find little ways to steer customers to the optimally-desired result. This Entrepreneur article provides several tips along these lines.
The most important of these – and one we have seen before in other website suggestions – is to provide less information, not more. Giving people too much information can lead to the customer thinking too much about a purchasing decision instead of acting on emotional triggers. This does not mean, “do not provide any information at all”, but to only provide the most important information. However, if customers want more information, this can be handled either through a “See More Features” link option or some similar means.
The full article lists a few more helpful tips regarding pricing pages and psychological triggers. To read the article, click here.
