Most people seem to focus on social media marketing these days. However, people often forget the efficacy of e-mail marketing in reaching out to their customers. E-mail marketing provides a direct link to provide information to customers who typically choose to sign up to receive more information. So, from there it is just a matter of keeping their interest and making it worth their while to continue reading your direct communications. This article provides excellent tips on how to approach your e-mail marketing campaign.
Read more here: http://www.entrepreneur.com/article/237002
