So, it is likely that you have seen the following image making the rounds on the internet:
We discussed this briefly around the office and there were varying opinions. However, there is one thing that we took away as a lesson from all of this – the importance of quality pictures. If the lighting in your picture allows people to see your subject in different colors, then this is probably not an ideal picture. This can obviously be an issue for online retailers. As the only representation an online customer has of your product comes from whatever image is uploaded, it is crucial to get this right.
To this end, we would like to mention our Mobile Admin Module for X-Cart. Among other things, this module allows you to upload pictures from your phone or tablet for your X-Cart store. You will just want to make sure that your pictures are better than the one of the dress in this article.
If you are curious about the science behind why the dress is perceived in different colors, this Wired article helps explain the phenomenon.
