On July 1st, 2023, Google will officially transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Existing UA Properties will stop collecting data, which means that if you want to continue using Google’s Analytics tools in your eCommerce strategies, you will need to migrate to GA4. Where do we get started? How do I […]
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When it comes to optimizing our sites, there are many factors we need to monitor and adjust to ensure that our users have the best experience possible. One factor that can heavily impact our sites performance and user experience is bot traffic on our pages. What are bots? Bots are programs that are automated to […]
As we optimize our sites and channels, it can be difficult to know what’s working and what’s not. We may understand our goals well: bring traffic to our site, attract more engagement, and turn visitors into customers, but measuring our progress towards those goals can be vague without firm numbers. To gain a better understanding […]
In previous articles, we have dived into many ways you can improve user experience on your website. From optimizing SEO for better rank to using Google analytics tools to understand your users better, improving user experience is a site wide endeavor. However, one aspect of your site that may need work is the first thing […]
In previous articles, we have explored some of the benefits of Google Analytics 4 (GA4). As an analytics service, GA4 allows us to see how users experience our websites and what makes visitors become customers. One of GA4’s key features is its ability to show traffic both in real-time and over specific periods of time. […]
Starting July 1st, 2023, Google’s Universal Analytics will become deprecated. In its place, Google Analytics 4 will become the default analytics tool for tracking engagement and traffic on your websites. With more granular data collection and broader customization, GA4 has a lot to offer. However, the improvements made in GA4 as compared to its predecessor […]
Google Analytics 4 (GA4) is a powerful analytics service that offers granular data about your site’s traffic engagement. In our previous article concerning GA4, we introduced GA4 and guided readers on how to start collecting data on their own websites. Next, lets explore a few important metrics to track as you use GA4. GA4 has […]
Many X-cart sites that have been around a while start to get slower and slower. This is especially true if you have the Advanced Statistics module on. This module is required to be on for the bestsellers module to work. The good news is, there’s usually a really easy quick fix for speeding up your […]
When it comes to your site’s Core Web Vitals, it can be frustrating trying to figure out how to improve your site’s score. There are so many areas that could be causing problems, where do you even start? Lucky for us, there are some common mistakes that negatively impact your site’s Core Web Vitals that […]
In previous blogs, we have explored Search Engine Optimization (SEO) in many contexts. From its benefits to the ways we can create SEO friendly websites and content, bringing people to our site via search engines is a broad topic. Another important aspect to consider when optimizing our sites for searchability is maintaining the hard work […]
