Blogging is more than just putting words on a page—it’s about creating a voice for your business, building relationships with your audience, and establishing authority in your industry. If you’ve been considering launching a blog but aren’t sure where to start, this guide will walk you through the basics to get you off the ground […]
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Creating website content that not only attracts visitors but also converts them into loyal customers is a crucial aspect of digital marketing. In this blog, we will explore essential steps to craft compelling website content that drives conversions and boosts your business’s bottom line. First, You Need to Understand Your Audience As discussed in previous […]
Understanding your ideal customer is the cornerstone of any successful marketing strategy. It allows you to tailor your products, services, and marketing efforts to meet their specific needs, resulting in higher satisfaction and better business outcomes. In this blog, we will dive into how to figure out who your ideal customer is. The Importance of […]
For some of you, you have just finished up with Black Friday and Cyber Monday! However, while your shopping deals may have ended, it is not yet time to push your campaign aside. With your completed promotion, it is now time to measure its success and refine your campaign for next year! When it comes […]
One moment your site is working as expected, the next it’s suddenly down and inaccessible: Website disasters can easily sneak up on us. Are you prepared? What are website disasters? Website disasters refers to any scenario where the functionality and accessibility of your site is heavily impacted, disrupting business as a whole. Examples of website […]
Search Engine Optimization (SEO) is a must for online businesses and content creators. However, do you ever feel like your search engine ranking just won’t budge? As search engines become more advanced and the tools available to us evolve, its important to make sure that your SEO strategy is still effective. In order to stay […]
Some of the largest shopping holidays are coming up in the next few months! From Black Friday to Christmas, now is the time to make sure your online shop is ready to handle the rush. Are you prepared? Promotional events can be stressful, but proper preparation can make all the difference. When it comes to […]
When it comes to your eCommerce business, having conversion goals is key to optimizing your business’s online presence and improving its conversion rates. However, not all goals are created equal: how do we create conversion goals that truly work for us and generate results? What are conversion goals? Conversion goals are created by putting yourself […]
When it comes to nurturing long-term customers, it’s important to put yourself in their shoes: What keeps you coming back to certain shops and products? For many, the answer to this question revolves around shops that resonate with them. The marketing of products and services is most successful when customers feel seen and heard. That’s […]
It’s official. Universal Analytics has been retired, making Google Analytics 4 the go-to for future Google Analytics business insights. By this point, GA users may already have a GA4 property either manually created or auto generated for us. New GA users may just be getting started with a new property entirely. Either way, there are […]
