While it might be written off by some as a new trend, mega-sized images seem to be getting results for sites that utilize them. As a person who uses the internet, I have noticed the shift to larger images taking hold on several popular sites. Personally, I find these larger images to be more aesthetically pleasing, even if it does not result in me making unplanned purchases. However, I would likely imagine that people who are browsing or are undecided about a purchase might be easily swayed by these larger images.
This article from webdesignerdepot.com presents several case studies to show how larger images can have a positive impact on conversions. However, this article should come with the caveat that these are case studies. There does not seem to be any solidly compiled statistics to show larger images will always work. However, I would argue that once larger companies establish a trend, consumers come to expect (and respond to) similar things from other companies.
One example given by webdesignerdepot.com of a site with mega-images is McDonald’s. I strangely found myself clicking on the below image to see what McDonald’s is up to with its marketing these days. I would largely say this was due to the mega-sized image and the overall aesthetic appeal of the page.
In closing, I would venture that larger images would help most sites with their conversions. The things to be cognizant of are your brand, your product, and ultimately your particular image. The best thing to do would be to test any changes image by image to see what works best for your site. To read the full webdesignerdepot.com article, click here.
