According to an IBM analysis of consumer spending trends over the long holiday weekend, record online Thanksgiving Day shopping paved the way for strong Black Friday retail sales. Notable trends from the benchmark study include the following:
The Mobile Bargain Hunter: Black Friday witnessed the arrival of mobile deal seekers who embraced their devices as a research tool for in-store and online bargains. Mobile traffic increased to 14.3 percent on Black Friday 2011, compared with 5.6 percent in 2010.
Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent, year-over-year.
Read the whole article to make sure your business is marketed in the highest trending areas: http://www.smartertechnology.com/c/a/Business-Analytics/IBM-Benchmarks-Black-Friday-Sales/
