How to Use Psychology to Improve Your Marketing

Everyone has heard the phrase “remember who your audience is” regarding the presentation of information. If we take this a step further, and say “understand how your audience processes information”, psychology now becomes an obvious resource to help convey your message effectively. While some of the tips presented in this article might at first seem counter-intuitive (“reduce choices” for example), if applied appropriately, they will make whatever information or marketing you are presenting more engaging.