In a response to the current trends in e-commerce, Google is soon to begin weighing sites’ “mobile-friendliness” as part of its algorithm for search rankings. Google’s official release can be read here. With people spending an increasing amount of time on their mobile devices, as well as the increase in the number of people using mobile for shopping – particularly at top e-commerce retailers, this shift by Google is just a mirroring of these trends.
The official date for this shift in search-ranking algorithm to commence is April 21st. The delay in this is to allow sites to prepare for this change. Along these lines, if you currently do not have a mobile or responsive site and are looking to make these changes, contact us for a free quote to evaluate your project. If you are looking for a “quick fix”, our Mobile Mod for X-Cart can definitely help. Now is definitely the time to make this leap as opposed to waiting until after the change!
