When it comes to social media, sometimes it can be difficult to know where to start with writing content. This can be particularly difficult to accomplish within 140 characters, while managing to be engaging and interesting. The best approach is to find a formula that works for you, and stick to it – with perhaps occasional variation. There are several different formulas currently getting a lot of use. The article linked to below lists several of these different formulas. Try a few out to find out what works for you!
http://www.entrepreneur.com/article/239716?et_cid=68027&et_rid=23287790