As an online business owner, growing your email list is essential for connecting with your audience and customers effectively. How can we attract more users to subscribe to our email? Today, let’s dive into several strategies you can use to grow your email list!
Growing your email list is an ongoing process. In order to encourage users to subscribe to your emails, consider implementing the following strategies:
Enhance Website Sign-Up Forms
Where do users sign up for your emails? Whether you are have a pop-up form or a full on landing page, make sure that your email subscription forms are prominently placed on your site. You can place these forms in your site’s header, footer, sidebar, or even within your content itself. The overall goal is to ensure these forms are easy to find and quick to fill out!
Craft Compelling Content
Once you have a new subscriber, it’s important to send engaging, valuable content. Share content that is relevant and useful to your readers such as industry insights, tips and tricks, how-to guides, and so forth. You can also send special incentives that keep subscribers opening your emails, such as discounts, coupons, or freebies. In your email sign up forms, consider giving a sneak peek of what users will gain by subscribing. This will encourage hesitant users to join!
Utilize Social Media
Another way to grow your email list is to use your other marketing channels as a funnel to your email list! One channel you can user is your social media accounts. Promote your email list on your social media channels and encourage followers to subscribe! This can be as simple as including a link to your email form in your social media description. You could also have a reoccurring post that promotes your email list to your followers.
Optimize Your Email Signature
The easier it is for users to join your email list, the more likely they will sign up. One effective location you can use is your email signature. An email signature is usually a short section of text at the end your company emails that contain your information such as your name, company name, contact information, and so forth. Include a sign-up link to your email list in your email signature to encourage recipients to join your subscribe for more content.
Develop Engaging Shareable Content
To further grow your email list, you need to reach out to beyond your social circle. One way you can do that is by creating sharable content that your current users can send to other people they know. Develop shareable content such as infographics, videos, or quizzes that encourage people to sign up for your email list to access more similar content. By creating shareable content that is relevant, high-quality, emotionally engaging, and easy to share, you can increase the likelihood of your content being shared by users and reaching a wider audience organically.
Want to learn more?
Want more tips on how to grow your email list? Listen to our latest eCommerce Made Easy podcast where Carrie interviews business expert Tracy Beavers on the importance of email marketing and how to gain more subscribers!
