Ever wondered if you should be marketing your business on LinkedIn? LinkedIn can be a highly effective marketing channel, particularly for business-to-business marketing. Today, let’s go over why LinkedIn is a powerful marketing channel that you should be using.

Amongst the various social media platforms that we use to connect with our target audiences today, LinkedIn stands out as unique. When using LinkedIn, you can:

Get Access to a Professional Audience

Unlike other social media platforms, LinkedIn has a narrow user base. LinkedIn’s user base consists mainly of professionals, business leaders, and decision-makers. This makes LinkedIn an ideal platform for reaching a target audience with a professional or business focus. If your business sells products or services to other businesses, LinkedIn can be particularly valuable. It’s a powerful tool for generating leads, building relationships, and establishing your brand as a business leader in your industry.

Effectively Target you Audience Through Ads

LinkedIn offers robust and precise targeting options for advertising. You can tailor your ads based on criteria such as job title, industry, company size, seniority, skills, and more, making it great for targeting professional or Business-to-Business audiences. This level of granularity allows you to efficiently reach your ideal customer segments, ensuring that your marketing efforts are focused on the most relevant and potentially lucrative audiences.

Show your Expertise through Professional Content

LinkedIn is an excellent platform for sharing professional content. On LinkedIn, people post a wide variety of content tailored to their professional interests and goals. Industry news, company updates, thought leadership content, and professional tips & advice are a few examples of content you see on LinkedIn. By sharing your own business tips and company insights, you can establish your expertise with fellow businesses and professionals, creating potential leads for the future.

Find Networking Opportunities

Many people know LinkedIn as a place to showcase your skills in order to connect with potential employers. However, on a Business-to-Business scale, LinkedIn also facilitates networking with industry professionals, potential clients, and partners. Just as you would on Facebook or Twitter, engaging with your connections through comments, messages, and group discussions on LinkedIn can help you build relationships with potential customers and business partners.

Want to learn more?

Want to learn more about LinkedIn and how to use it? Listen to our latest eCommerce Made Easy Podcast where Carrie talks with Beverly Smith, founder of Career Success Strategies and LinkedIn expert. Together they explore how LinkedIn can grow your business and how you can use your LinkedIn profile to effectively attract your ideal clients!

Running a website can be unexpectedly expensive over time. From securing a domain name and choosing the right web hosting service to investing in e-commerce platforms and digital marketing, the expenses can add up quickly. Today, let’s go over some of the key costs that you need to prepare for when entering the world of eCommerce.

Running an online business involves a variety of costs, some of which are specific to the digital environment. Here are the primary costs you should consider:

Domain Registration

To begin an online business, you need to register your domain name. A domain name is the unique address that users type into their web browser to access a specific website, such as www.example.com. Prices for domain names can vary depending on the domain extension (such as .com, .net, or .org) and the registrar you choose. It is important to keep in mind that domain names are a reoccurring business cost. Often times, you will need to pay an annual charge to renew your domain name and maintain ownership of it.

Web Hosting

Next up is your website itself. To run a website, you will need a place where your website physically lives and runs. However, for many businesses, housing and maintaining their website’s back-end is something they pay a hosting provider to manage. Website hosting is a service that provides the infrastructure and technology needed to store, manage, and deliver the content of your website on the internet. The cost can vary greatly depending on the type and quality of hosting service you choose. Resource allocation, security, maintenance, and choosing between shared hosting or dedicated hosting can all change the price of your hosting your website.

Website Development and Maintenance

Website development and maintenance involve creating, continuously updating, and managing a website to ensure it remains functional, secure, and up to date with the latest content and technology. Website development and maintenance costs can vary widely depending on the complexity and functionality of the site. Depending on how simple or complex your site is, ongoing maintenance such as updates, security patches, backups, and content management can be a notable monthly to yearly cost for your business. Additionally, you need to keep in mind potential costs for new development, such as redesigns, new features, and technical support.

E-commerce Platform Fees

On top of hosting your site, you will need to pay for your eCommerce platform. An eCommerce platform is a software solution that enables you to create, manage, and operate your online store. Shopify, WooCommerce, and Magento are examples of an eCommerce platform. To use these platforms, you will often need to pay a monthly subscription that can vary depending on the platform and plan features you choose. Many platforms also charge transaction fees for processing payments, as well as offer premium themes, apps, and extensions for a price.

Want to learn more?

Wondering how much your online business may cost over time? Listen to our latest eCommerce Made Easy Podcast where Carrie discusses the costs of running a website, how to prepare for them, and what investment costs you may want to consider in the future.

What makes an online shop tick? Behind an eCommerce website is a combination of various components working together to create a seamless online shopping experience for customers. Where do you start? Today, let’s go over three key components that you need to begin your eCommerce journey.

The “back-end” of websites contain many pieces that come together to bring your online store front to life. Three major components that you need to build a growing website are a host, a platform, and an analytics tool.

Website Hosting

To start, your website needs a place where it can run and be accessed by online customers. That’s where choosing your website host comes in. Website hosting provides the infrastructure necessary for your website to be accessible on the internet. Think of it as renting space on a server. This server will house your website files and will be available for visitors when they type your domain name into their web browser. There are a variety of hosting solutions available. Performance, storage space, and security should all be considered whether you are shopping for a hosting provider or are hosting your site on a personal server.

Ecommerce Platform

After you have settled on a place for your website to live, you need to decide on an eCommerce platform. This could be something like Shopify, BigCommerce, Magento, or a custom-built solution. Your eCommerce platform provides the framework for managing products, orders, payments, and other essential functions. From designing your storefront to managing products, your platform will act as your base of operations. When choosing which eCommerce platform to use, consider your business needs, the scalability of the platform, customization options, ease of use, and platform support.

Analytics & Reporting

As your online shop grows, you will want to make adjustments overtime to improve your profits and customer experience. To monitor the performance of your eCommerce website, you need analytics tools that provide insights into traffic, sales, conversion rates, and other key metrics. This information helps you identify areas for improvement and make data-driven decisions. Google Analytics is just one example of an analytics platform that can be used to monitor and improve your site. When choosing a platform, you will need to consider the accuracy of the data, scalability, available features, and most importantly, data privacy and security measures.

Want to learn more?

Understanding the “back-end” of your website can help you make better business decisions. Listen to our latest eCommerce Made Easy Podcast where Carrie and Brandon Saunders go over common questions their clients have concerning the inner workings of eCommerce websites.

How are you tracking your business success? When it comes to setting your business up for success, it is essential to be able to measure your company’s growth over time. One way you can keep track of your business success is by setting and measuring KPIs.

What are KPIs?

Key Performance Indicators (KPIs) are measurable values that help you track your business’s success in reaching its goals. To grow our businesses, we must set goals that will help us expand. Whether it’s increasing sales or expanding your reach, KPIs give you clear benchmarks to see how well you’re doing in reaching those goals.

Why are KPIs important?

KPIs can help you set your business on track for growth and success in a few ways. KPIs can:

• Measure your business success – As discussed earlier, KPIs provide quantifiable measurements that help you under how effectively you are reaching your business objectives.
• Focus your business efforts – By setting goals and using KPIs to track progress, you can focus on what really drives your business’ success.
• Inform future business decisions – By analyzing KPIs, you can make data-driven decisions to optimize business processes, strategies, and performance.

Types of KPIs to Track

Financial KPIs

Financial KPIs are metrics that help you measure your business’s financial health and performance. These indicators, such as Revenue Growth Rate, Profit Margin, and Return on Investment (ROI), provide valuable insights into sales growth, profitability, and investment returns. By monitoring these financial KPIs, you can make informed business decisions and identify areas for improvement that help ensure long-term financial success.

Customer KPIs

Customer KPIs are metrics that measure the effectiveness of your business in attracting, retaining, and satisfying customers. Common Customer KPIs include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Net Promoter Score (NPS), offer insights into customer acquisition, loyalty, and satisfaction. By tracking these Customer KPIs, you can understand your customers better, improve customer relationships, and create experiences that keep customers coming back.

Operational KPIs

Operational KPIs are metrics that measure the efficiency and effectiveness of your business’s operations. From Order Fulfillment Tim to Inventory Turnover, these metrics provide insights into how well your business is managing its resources and processes. Monitoring these operational KPIs can help you identify operational areas in need of improvement, leading to cost savings and better performance over time.

Marketing KPIs

Marketing KPIs are metrics that measure the success of your business’s marketing efforts. Important Marketing KPIs to consider include Website Traffic, Conversion Rate, and Cost Per Lead. These metrics provide insights into the effectiveness of your marketing campaigns, customer engagement, and ROI. By tracking Marketing KPIs, you can optimize your marketing strategies, allocate your budgets more effectively, and drive better results that spread brand awareness!

Sales KPIs

Sales KPIs are metrics that measure the performance and effectiveness of your business’s sales activities. Measuring Sales KPIs such as Monthly Sales Growth, Sales Conversion Rate, and Average Deal Size offer insight into sales performance, customer acquisition, and revenue generation. Tracking these sales KPIs can help you identify sales trends, optimize your sales strategies, and focus efforts on high-value opportunities that lead to increased sales and business growth.

Having trouble tracking your business’ KPIs?

While KPIs are important to track, it can be easy to fall behind on them. It can also be overwhelming to find the right KPIs to represent your business growth. Listen to our latest eCommerce Made Easy Podcast where Carrie shares her top 3 KPIs and how to track them routinely!

Ever get the feeling that a product you viewed online keeps popping up in ads everywhere you go on the internet? This is due to the use of third-party cookies. In this blog, let’s discuss what third-party cookies are, how they work, and the privacy issues they raise.

What are Third-Party Cookies

Third-party cookies are pieces of data created by websites you’re not currently visiting. As a user, you can visually see these pieces of data appear on other sites. For example, let’s say you are looking at a pair of shoes online. You choose to think longer before purchasing the shoes and exit. However, later that day while scrolling through your social media feed, you see the same pair of shoes you were just looking at being advertised to you! If you were to click on the ad, it would bring you right back to the site where you first saw the shoes. That is due to third-party cookies.

How do Third-Party Cookies Work

Third-party cookies are often used for tracking and advertising purposes across multiple websites. A few ways businesses use third-party are…:

• Tracking Across Websites – When you visit a website, it may contain ads or images from third-party websites. These third-party sites can place cookies in your browser to track your activity across various websites.
• Advertising – Third-party cookies are commonly used by advertisers to track your browsing habits and interests. This information can be used to display targeted ads based on your online behavior.
• Personalization – Some websites use third-party cookies to personalize content and services for you based on your browsing history and preferences.

Controversies & Concerns of Third-Party Cookies

The use of third-party cookies has raised concerns centered around privacy and security. While personalized ads can be helpful in showing us products and services we might like, it can feel invasive. Tracking our habits and building detailed profiles of our online behavior leaves many users concerned about their privacy. Another concern is how safe the data collected by third-party cookies is. Third-party cookies can be exploited and attacked by malicious actors to steal sensitive information, leading to potential data breaches and privacy violations.

Want to learn more?

Recently, there has been a shift in the industry away from third-party cookies due to privacy concerns and regulatory changes. Major web browsers like Google Chrome, Apple Safari, and Mozilla Firefox have announced plans to phase out support for third-party cookies or implement stricter controls. Listen to our latest eCommerce Made Easy Podcast to learn more about third-party cookies and how to prepare for their upcoming deprecation.

As an online business owner, growing your email list is essential for connecting with your audience and customers effectively. How can we attract more users to subscribe to our email? Today, let’s dive into several strategies you can use to grow your email list!

Growing your email list is an ongoing process. In order to encourage users to subscribe to your emails, consider implementing the following strategies:

Enhance Website Sign-Up Forms

Where do users sign up for your emails? Whether you are have a pop-up form or a full on landing page, make sure that your email subscription forms are prominently placed on your site. You can place these forms in your  site’s header, footer, sidebar, or even within your content itself. The overall goal is to ensure these forms are easy to find and quick to fill out!

Craft Compelling Content

Once you have a new subscriber, it’s important to send engaging, valuable content. Share content that is relevant and useful to your readers such as industry insights, tips and tricks, how-to guides, and so forth. You can also send special incentives that keep subscribers opening your emails, such as discounts, coupons, or freebies. In your email sign up forms, consider giving a sneak peek of what users will gain by subscribing. This will encourage hesitant users to join!

Utilize Social Media

Another way to grow your email list is to use your other marketing channels as a funnel to your email list! One channel you can user is your social media accounts. Promote your email list on your social media channels and encourage followers to subscribe! This can be as simple as including a link to your email form in your social media description. You could also have a reoccurring post that promotes your email list to your followers.

Optimize Your Email Signature

The easier it is for users to join your email list, the more likely they will sign up. One effective location you can use is your email signature. An email signature is usually a short section of text at the end your company emails that contain your information such as your name, company name, contact information, and so forth. Include a sign-up link to your email list in your email signature to encourage recipients to join your subscribe for more content.

Develop Engaging Shareable Content

To further grow your email list, you need to reach out to beyond your social circle. One way you can do that is by creating sharable content that your current users can send to other people they know. Develop shareable content such as infographics, videos, or quizzes that encourage people to sign up for your email list to access more similar content. By creating shareable content that is relevant, high-quality, emotionally engaging, and easy to share, you can increase the likelihood of your content being shared by users and reaching a wider audience organically.

Want to learn more?

Want more tips on how to grow your email list? Listen to our latest eCommerce Made Easy podcast where Carrie interviews business expert Tracy Beavers on the importance of email marketing and how to gain more subscribers!

Crafting good above-the-fold content is akin to laying the foundation of a sturdy building—it sets the tone for the entire user experience and determines whether visitors will stay or swiftly click away. So, what exactly constitutes good above-the-fold content? Let’s break it down.

When it comes to above-the-fold content, prioritizing the most important elements can significantly impact your site’s user engagement and conversion rate. What should we focus on? In this case, the three most crucial aspects of your above-the-fold content are your headline, your call to action, and your visuals.

1. A Clear & Concise Headline

The headline is the first thing visitors see when they land on your website, and it plays a pivotal role in capturing their attention and communicating your value proposition succinctly. A compelling headline should be clear, concise, and engaging, giving visitors a reason to explore further. It should clearly communicate what your company has to offer. Whether it’s highlighting a unique selling point, offering a solution to a problem, or sparking curiosity, the headline sets the tone for the entire user experience.

2. A Strategic Call-to-Action (CTA)

Call-to-Actions are a must in your above-the-fold content. A strategically placed call-to-action button guides visitors towards their next step, whether it’s making a purchase, signing up for a newsletter, or exploring your products or services further. The CTA should be prominently displayed, visually appealing, and clearly communicate the desired action. Use persuasive, clear language that encourages action, such as “Shop Now,” “Sign Up Today,” or “Get Started.” By making it easy for your visitors to take the desired action, you can increase conversion rates and drive meaningful engagement.

3. Engaging Visuals

Visual elements such as images, videos, or graphics are powerful tools for capturing attention and conveying information quickly. Compelling visuals not only enhance the aesthetic appeal of your website but also help to communicate your brand identity, showcase products or services, and evoke emotion. Choose high-quality images that are relevant to your content and resonate with your target audience. Visuals should complement the headline and CTA, reinforcing your message and encouraging visitors to explore further.

Want to learn more?

Crafting effective above-the-fold content is crucial to the success of your online shop. Afterall, it’s your digital storefront—the first impression that can make or break the user experience. What other aspects of our above-the-fold content can we optimize? Listen to our latest eCommerce Made Easy podcast where Carrie shares how you can craft captivating above-the-fold content that grabs your user attention and boosts conversions.