How are you tracking your business success? When it comes to setting your business up for success, it is essential to be able to measure your company’s growth over time. One way you can keep track of your business success is by setting and measuring KPIs.

What are KPIs?

Key Performance Indicators (KPIs) are measurable values that help you track your business’s success in reaching its goals. To grow our businesses, we must set goals that will help us expand. Whether it’s increasing sales or expanding your reach, KPIs give you clear benchmarks to see how well you’re doing in reaching those goals.

Why are KPIs important?

KPIs can help you set your business on track for growth and success in a few ways. KPIs can:

• Measure your business success – As discussed earlier, KPIs provide quantifiable measurements that help you under how effectively you are reaching your business objectives.
• Focus your business efforts – By setting goals and using KPIs to track progress, you can focus on what really drives your business’ success.
• Inform future business decisions – By analyzing KPIs, you can make data-driven decisions to optimize business processes, strategies, and performance.

Types of KPIs to Track

Financial KPIs

Financial KPIs are metrics that help you measure your business’s financial health and performance. These indicators, such as Revenue Growth Rate, Profit Margin, and Return on Investment (ROI), provide valuable insights into sales growth, profitability, and investment returns. By monitoring these financial KPIs, you can make informed business decisions and identify areas for improvement that help ensure long-term financial success.

Customer KPIs

Customer KPIs are metrics that measure the effectiveness of your business in attracting, retaining, and satisfying customers. Common Customer KPIs include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Net Promoter Score (NPS), offer insights into customer acquisition, loyalty, and satisfaction. By tracking these Customer KPIs, you can understand your customers better, improve customer relationships, and create experiences that keep customers coming back.

Operational KPIs

Operational KPIs are metrics that measure the efficiency and effectiveness of your business’s operations. From Order Fulfillment Tim to Inventory Turnover, these metrics provide insights into how well your business is managing its resources and processes. Monitoring these operational KPIs can help you identify operational areas in need of improvement, leading to cost savings and better performance over time.

Marketing KPIs

Marketing KPIs are metrics that measure the success of your business’s marketing efforts. Important Marketing KPIs to consider include Website Traffic, Conversion Rate, and Cost Per Lead. These metrics provide insights into the effectiveness of your marketing campaigns, customer engagement, and ROI. By tracking Marketing KPIs, you can optimize your marketing strategies, allocate your budgets more effectively, and drive better results that spread brand awareness!

Sales KPIs

Sales KPIs are metrics that measure the performance and effectiveness of your business’s sales activities. Measuring Sales KPIs such as Monthly Sales Growth, Sales Conversion Rate, and Average Deal Size offer insight into sales performance, customer acquisition, and revenue generation. Tracking these sales KPIs can help you identify sales trends, optimize your sales strategies, and focus efforts on high-value opportunities that lead to increased sales and business growth.

Having trouble tracking your business’ KPIs?

While KPIs are important to track, it can be easy to fall behind on them. It can also be overwhelming to find the right KPIs to represent your business growth. Listen to our latest eCommerce Made Easy Podcast where Carrie shares her top 3 KPIs and how to track them routinely!

Ever get the feeling that a product you viewed online keeps popping up in ads everywhere you go on the internet? This is due to the use of third-party cookies. In this blog, let’s discuss what third-party cookies are, how they work, and the privacy issues they raise.

What are Third-Party Cookies

Third-party cookies are pieces of data created by websites you’re not currently visiting. As a user, you can visually see these pieces of data appear on other sites. For example, let’s say you are looking at a pair of shoes online. You choose to think longer before purchasing the shoes and exit. However, later that day while scrolling through your social media feed, you see the same pair of shoes you were just looking at being advertised to you! If you were to click on the ad, it would bring you right back to the site where you first saw the shoes. That is due to third-party cookies.

How do Third-Party Cookies Work

Third-party cookies are often used for tracking and advertising purposes across multiple websites. A few ways businesses use third-party are…:

• Tracking Across Websites – When you visit a website, it may contain ads or images from third-party websites. These third-party sites can place cookies in your browser to track your activity across various websites.
• Advertising – Third-party cookies are commonly used by advertisers to track your browsing habits and interests. This information can be used to display targeted ads based on your online behavior.
• Personalization – Some websites use third-party cookies to personalize content and services for you based on your browsing history and preferences.

Controversies & Concerns of Third-Party Cookies

The use of third-party cookies has raised concerns centered around privacy and security. While personalized ads can be helpful in showing us products and services we might like, it can feel invasive. Tracking our habits and building detailed profiles of our online behavior leaves many users concerned about their privacy. Another concern is how safe the data collected by third-party cookies is. Third-party cookies can be exploited and attacked by malicious actors to steal sensitive information, leading to potential data breaches and privacy violations.

Want to learn more?

Recently, there has been a shift in the industry away from third-party cookies due to privacy concerns and regulatory changes. Major web browsers like Google Chrome, Apple Safari, and Mozilla Firefox have announced plans to phase out support for third-party cookies or implement stricter controls. Listen to our latest eCommerce Made Easy Podcast to learn more about third-party cookies and how to prepare for their upcoming deprecation.

As an online business owner, growing your email list is essential for connecting with your audience and customers effectively. How can we attract more users to subscribe to our email? Today, let’s dive into several strategies you can use to grow your email list!

Growing your email list is an ongoing process. In order to encourage users to subscribe to your emails, consider implementing the following strategies:

Enhance Website Sign-Up Forms

Where do users sign up for your emails? Whether you are have a pop-up form or a full on landing page, make sure that your email subscription forms are prominently placed on your site. You can place these forms in your  site’s header, footer, sidebar, or even within your content itself. The overall goal is to ensure these forms are easy to find and quick to fill out!

Craft Compelling Content

Once you have a new subscriber, it’s important to send engaging, valuable content. Share content that is relevant and useful to your readers such as industry insights, tips and tricks, how-to guides, and so forth. You can also send special incentives that keep subscribers opening your emails, such as discounts, coupons, or freebies. In your email sign up forms, consider giving a sneak peek of what users will gain by subscribing. This will encourage hesitant users to join!

Utilize Social Media

Another way to grow your email list is to use your other marketing channels as a funnel to your email list! One channel you can user is your social media accounts. Promote your email list on your social media channels and encourage followers to subscribe! This can be as simple as including a link to your email form in your social media description. You could also have a reoccurring post that promotes your email list to your followers.

Optimize Your Email Signature

The easier it is for users to join your email list, the more likely they will sign up. One effective location you can use is your email signature. An email signature is usually a short section of text at the end your company emails that contain your information such as your name, company name, contact information, and so forth. Include a sign-up link to your email list in your email signature to encourage recipients to join your subscribe for more content.

Develop Engaging Shareable Content

To further grow your email list, you need to reach out to beyond your social circle. One way you can do that is by creating sharable content that your current users can send to other people they know. Develop shareable content such as infographics, videos, or quizzes that encourage people to sign up for your email list to access more similar content. By creating shareable content that is relevant, high-quality, emotionally engaging, and easy to share, you can increase the likelihood of your content being shared by users and reaching a wider audience organically.

Want to learn more?

Want more tips on how to grow your email list? Listen to our latest eCommerce Made Easy podcast where Carrie interviews business expert Tracy Beavers on the importance of email marketing and how to gain more subscribers!

Crafting good above-the-fold content is akin to laying the foundation of a sturdy building—it sets the tone for the entire user experience and determines whether visitors will stay or swiftly click away. So, what exactly constitutes good above-the-fold content? Let’s break it down.

When it comes to above-the-fold content, prioritizing the most important elements can significantly impact your site’s user engagement and conversion rate. What should we focus on? In this case, the three most crucial aspects of your above-the-fold content are your headline, your call to action, and your visuals.

1. A Clear & Concise Headline

The headline is the first thing visitors see when they land on your website, and it plays a pivotal role in capturing their attention and communicating your value proposition succinctly. A compelling headline should be clear, concise, and engaging, giving visitors a reason to explore further. It should clearly communicate what your company has to offer. Whether it’s highlighting a unique selling point, offering a solution to a problem, or sparking curiosity, the headline sets the tone for the entire user experience.

2. A Strategic Call-to-Action (CTA)

Call-to-Actions are a must in your above-the-fold content. A strategically placed call-to-action button guides visitors towards their next step, whether it’s making a purchase, signing up for a newsletter, or exploring your products or services further. The CTA should be prominently displayed, visually appealing, and clearly communicate the desired action. Use persuasive, clear language that encourages action, such as “Shop Now,” “Sign Up Today,” or “Get Started.” By making it easy for your visitors to take the desired action, you can increase conversion rates and drive meaningful engagement.

3. Engaging Visuals

Visual elements such as images, videos, or graphics are powerful tools for capturing attention and conveying information quickly. Compelling visuals not only enhance the aesthetic appeal of your website but also help to communicate your brand identity, showcase products or services, and evoke emotion. Choose high-quality images that are relevant to your content and resonate with your target audience. Visuals should complement the headline and CTA, reinforcing your message and encouraging visitors to explore further.

Want to learn more?

Crafting effective above-the-fold content is crucial to the success of your online shop. Afterall, it’s your digital storefront—the first impression that can make or break the user experience. What other aspects of our above-the-fold content can we optimize? Listen to our latest eCommerce Made Easy podcast where Carrie shares how you can craft captivating above-the-fold content that grabs your user attention and boosts conversions.

Choosing the right platform for your business needs is crucial to optimize operations, expand your reach, and achieve success. However, it can be a very overwhelming process. Where do we start? In this blog let’s explore how to choose the most suitable platform for your business.

Regardless of the type of platform you’re shopping for, there are a few key steps to follow to find a platform that fulfills your business needs:

Define your Goals

Before you start shopping for a new platform, sit down and write out what you want to achieve with this platform. What are your goals? What features will help you achieve those goals? If you are replacing an existing platform, what aspects of that platform do you like and dislike? Whether it’s selling products or services, building brand awareness, generating leads, or providing customers support, setting your goals will influence your platform choice and help you filter out inadequate ones.

Research Available Platforms

With your goals in mind, it is time to look at your platform choices. Research platforms online to get a glance at the top platforms available. You can also review industry publications and forums to see what fellow entrepreneurs and professionals are saying about these platforms. One important thing to keep in mind is to not research too many platforms at once. Collect a handful of platforms that, on the surface, seem promising. Research them in batches to make it easier to approach.

Evaluate Features & Functionality

When dividing into individual platforms, take a close look at their features and functionality and compare it to your business needs. Do their features suit your needs? Are there other features that you could benefit from? If there is a demo of the platform available, consider trying it out to see how it flows. Especially when you are transferring from one platform to another, exploring how it feels to use the new platform can help determine if it is a good fit for your business.

Consider Pricing

When looking at new platforms, consider the price. If you are migrating from another platform, how does the new platform’s price compare? Are you getting more for your buck? Is it cheaper? These platforms may offer different types of plans with varying prices. Some platforms may be as simple as a one-time license fee while other platforms may offer subscription based or feature based pricing. Determine a pricing plan that works best for your budget.

Think about Scalability

While you shop for platforms, consider the scalability of the platform and its ability to accommodate your business’s growth in the future. As your business grows, how do these platforms change in pricing? Do these platforms offer features and support to help you expand your business? Depending on the answers, you may find that, while some of these platforms work in the short term, they may become problematic in the long term. Choose a platform that can scale alongside your business without significant disruptions or limitations.

Want to learn more?

Want more tips on what to look out for when shopping for new platforms? Listen to our latest eCommerce Made Easy podcast where Carrie shares her strategies for effectively gathering the information necessary to make informed decisions when selecting your next platform.

In a crowded marketplace where every business is vying for attention, how can you stand out and earn the trust of your potential customers? Social proof can help! By harnessing the power of social proof, your business can not only build credibility and trust but also attract and retain loyal customers. Let’s explore how integrating social proof strategies can elevate your brand and drive success in today’s competitive landscape.

Social proof is about using the influence of others to build trust and credibility. Testimonials, reviews and endorsements are just a few examples of social proof. By incorporating social proof into your marketing strategies and online shop, you can…:

Encourage Validation & Assurance

Social proof provides validation and assurance to potential customers by showing that others have found value in your products and services. When it comes to buying products online, many customers first check reviews before deciding to buy. By reading a positive review, they can see that other fellow customers have enjoyed your product or service. This validation can alleviate doubts and uncertainties, making it easier for potential customers to buy from you.

Reduce Risk Perception

When individuals observe others engaging with a product or service, it reduces the perceived risk associated with trying it themselves. For many customers, you may not be the first solution they have encountered. They may have bought from other merchants in the past with disappointing results. Through social proof, you can potential customers that others have found success with your products and services. If others have had positive experiences with your company, new customers are more likely to feel that they will also be happy with your company, reducing the fear of making a wrong decision.

Expedite Decision Making Process

Social proof can expedite decision-making processes by offering shortcuts for individuals to assess the quality or desirability of something. Without social proof, shoppers would have to find other ways to research if your products and services are what they are looking for. Such research can be time-consuming and lead customers off your site. Instead of conducting extensive research or analysis, potential customers can rely on the experiences and opinions of others to inform their choices quickly.

Build Trust & Credibility

Businesses can leverage social proof to build trust and credibility with their audience. While you as a business owner know your offerings are valuable, customers may not inherently trust your opinions on the matter. However, outside opinions can help. Positive reviews, testimonials, and endorsements from satisfied customers or influential figures can enhance reputation and foster trust among potential customers or followers.

Want to learn more?

Want to utilize social proof, but don’t know where to find it? Listen to our latest eCommerce Made Easy podcast where Carrie explores what social proof can look like and how to use it.

What do you do when a customer leaves a negative review on your online shop? Negative reviews are a normal part of running a business, but that doesn’t make them any less frustrating to see. Afterall, how you handle negative reviews can have a significant impact on your business’s reputation and customer perception. In this blog, let’s go over how to respond to turn a negative customer experience into a positive opportunity for customer engagement and loyalty.

Responding to negative reviews is a crucial aspect of managing an online presence for any business. By responding to negative reviews, you not only acknowledge customer concerns, but also show to other potential customers browsing through reviews that you value customer satisfaction. To turn a negative review into a positive opportunity, do the following:

Stay Calm and Professional

It’s natural to feel defensive or upset when receiving negative feedback, but it’s essential to respond calmly and professionally. Arguing with a customer or being defensive in your response to a negative review can cause more trouble than good. After reading a negative review, take some time to let your emotions run their course. Once you feel calmer, review the message again and reply with a clear mind.

Respond in a Timely Manner

Prompt responses to negative reviews are important to show your customers that you value their satisfaction. When negative reviews appear, you don’t want to leave it unanswered, nor wait a long period of time to respond. Ideally, respond to the negative review within a few days. If the issue raised in the review is urgent or sensitive, such as a safety concern or serious problem with your product or service, you should respond as quickly as you can. Overall, the key is to strike a balance between responding promptly and ensuring that your response is thoughtful and appropriate for the situation.

Empathize with the Customer

When it comes to replying to a negative review, make sure to address the customers’ complaints with empathy. Acknowledging the customers’ concern and thanking them for bringing an issue to your attention helps let them know that you consider their feedback to be important. Apologizing for a poor customer experience, even if you believe the complaint is unfounded, can help illustrate empathy and your commitment to customer satisfaction.

Provide an Explanation or a Solution

One of the most important parts of responding to negative reviews is to give your customers an explanation and next steps. If possible, provide an explanation for the issue raised in the review. If there was a mistake on your end, own up to it and explain what steps you’re taking to address it. Offer a solution a solution when possible or compensation if appropriate.

Learn and Improve

While negative feedback stings, you can learn a lot about how to improve your business from them. Negative reviews can offer you helpful insights into what your customers want to see. When reviewing negative feedback, analyze them for common themes and use them as an opportunity to identify areas of opportunity. What changes can you make to prevent this issue from happening to more customers? Are there any new additions you can add to your products and services to enhance your customers’ experience? Use negative reviews as an opportunity to improve when possible.

Want to learn more?

Want to see what a good response to a negative review can look like? Listen to our latest eCommerce Made Easy Podcast where Carrie shares a real example of a good response to an unhappy customer and why it works!

Ever found yourself using or participating in a Facebook group? Facebook groups serve as valuable hubs for connection, collaboration, and community building. For businesses, Facebook Groups can be a treasure trove of opportunities!

Facebook groups can be a great asset to your business. Whether you are participating in Facebook groups or running your own, Facebook groups offer a variety of benefits for individuals and businesses alike:

Connect with your Target Audience

For businesses and organizations, Facebook groups can provide a platform to reach and engage with your specific target audience. You can create a group tailored to your audience, inviting current and potential customers to join. Inside the group, you can nurture your audience with valuable content and open engagement. Depending on how much engagement your Facebook group attracts, Facebook will be more included to suggest your group to users outside of your social circle, growing your audience.

Promote and Market your Business

While it’s important not to be overly promotional in groups, you can still share relevant content, offers, and announcements about your products or services in Facebook groups. You can promote your business in your own group to your tailored audience as well as promote your business in groups you are a member of if they allow it. Join relevant groups and promote your business authentically by sharing valuable insights and stories with other members.

Build Communities

Facebook groups are a great way to connect with like-minded individuals. Through the groups you are in and through your own personal group, you can share experiences and build relationships with potential customers. Ideally, your group members would not only interact with you, but also interact with each other, creating a community through your Facebook group. You can also network with fellow entrepreneurs in share groups and exchange valuable insights and advice with one another.

Find Opportunities through Engagement

With an engaged community, Facebook groups can offer opportunities to improve and grow your business. Through engaging with your audience via posts and replies, you can learn more about your target audience and what they want from your business. If you are in business groups, you can learn from other business owners and spot areas of opportunity. Sharing your own story and advice with others in a group can also lead to other members recommending your products and services to people in their personal social circles, expanding your audience.

Want to Learn More?

Interested in creating a Facebook Group, but feel like you don’t have the time? Listen to our recent eCommerce Made Easy podcast where Carrie shares not only the benefits of Facebook groups for businesses, but how to grow them and keep them manageable.