Everyone has heard the phrase “remember who your audience is” regarding the presentation of information. If we take this a step further, and say “understand how your audience processes information”, psychology now becomes an obvious resource to help convey your message effectively. While some of the tips presented in this article might at first seem counter-intuitive (“reduce choices” for example), if applied appropriately, they will make whatever information or marketing you are presenting more engaging.

People often try to spice up writing for business purposes. However, some of these writing methods can end up being detrimental to the overall quality of the message. The following article has a few easy tips to help strengthen your prose. While an item or two in their list of tips can occasionally be ignored, it is important to make sure that you are not committing these transgressions on a consistent basis.

http://www.entrepreneur.com/article/238175

Most people seem to focus on social media marketing these days. However, people often forget the efficacy of e-mail marketing in reaching out to their customers. E-mail marketing provides a direct link to provide information to customers who typically choose to sign up to receive more information. So, from there it is just a matter of keeping their interest and making it worth their while to continue reading your direct communications. This article provides excellent tips on how to approach your e-mail marketing campaign.

People often make the error of assuming that copying the marketing strategies of a company that is a nationally-known brand is foolproof. “They are successful and this is what they do, so why would it not work for me?” Well, there are lots of reasons actually. In my past work experience, I have seen first-hand how being smarter about marketing and reducing marketing expenditures actually provide a much better bottom-line without hindering growth. The key is to be smart about what marketing approaches you pursue, and what is right for your business. The article below gives more information about tips that people often do not consider, including one I think is the most important – “…if it can’t be tracked and measured, don’t do it.” Read more here: