Offer Gift Cards! When gift cards are used, normally more is spent than the amount on the gift card. It also helps spread the word about your business and can generate new customers!
Category Archives: Magento
We have many clients that depend on Google Shopping (formerly known as Froogle). We have been helping clients since the early days of Froogle connect their X-cart sites to Google Shopping. We learned today from several articles that Google plans to have a pay-to-play model in by Fall 2012. While we can see that this could potentially help keep their results cleaner and more relevant, however we are concerned for the small businesses that may not have a budget for this.
Read more at the Google Shopping becomes pay-to-play article on searchengineland.com
Henry & I went to San Francisco CA last week and attended the X.commerce Innovate Developer conference 2011. While there we both listened to great speakers including:
- John Donahoe – President and CEO of eBay, Inc.
- Katie Mitic – Director, Platform & Mobile Marketing for Facebook
- Bill Ingram – VP, Product Management, Digital Marketing Business Unit for Adobe
- Naveed Anwar – Head of Community for X.commerce
- Matthew-Mengerink – VP & General Manager for X.commerce
- Blake Mycoskie – Founder & Chief Shoe Giver for TOMS Shoes, Inc.
- Plus several more
While at the conference, we were able to meet and learn more about several key companies and products including:
- Adobe
- Kenshoo
- Magento
- PayPal
- eBay
- Plus many more
While at the conference, we concentrated mostly in the X.commerce and Magento tracks, learning a lot of insight into these new technologies and software. Several new and upcoming features and functionality from PayPal and eBay, Inc. was also presented and discussed. The conference not only gave good insight into upcoming technologies but also gave good insight into best business practices for our clients for the upcoming years. There was a lot of discussion on how mobile technology will shape the buying world today. With the information that Henry & I brought back from the conference, we’re working to implement some new technologies and also help best advise clients on current trends in e-Commerce.
