Category Archives: Ecommerce

Sitepoint’s 10 Web Predictions for 2012

While reading through sites I use to keep up-to-date, I found this interesting article. In it there are the 10 web predictions for 2012 from Sitepoint. I’m all for #9, the dying of IE6! It’s notorious for causing us and our clients so much issues with compatibility with new web technology.

I also found #3 interesting. I have been personally been using Windows phones for many many years now. Before ‘smart phones’ were called smart phones! I still have a windows phone today and love it.

Check out the full article below. It’s an interesting quick read!
10 web predictions for 2012

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Tips for starting 2012 as your most productive year yet

The massive amount of information that flies at us from so many different directions is overwhelming to say the least. Many times we can get so caught up in filtering through this information that we miss the bigger picture and what really is important to our business and success. Follow this link for a list of 5 things you can stop doing in 2012 and be even more productive than you are today!

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IBM Benchmarks Black Friday Sales

According to an IBM analysis of consumer spending trends over the long holiday weekend, record online Thanksgiving Day shopping paved the way for strong Black Friday retail sales. Notable trends from the benchmark study include the following:
The Mobile Bargain Hunter: Black Friday witnessed the arrival of mobile deal seekers who embraced their devices as a research tool for in-store and online bargains. Mobile traffic increased to 14.3 percent on Black Friday 2011, compared with 5.6 percent in 2010.
Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent, year-over-year.
Read the whole article to make sure your business is marketed in the highest trending areas: http://www.smartertechnology.com/c/a/Business-Analytics/IBM-Benchmarks-Black-Friday-Sales/

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The Importance of Making Your Site Mobile

We recently attended the X.Commerce conference in San Francisco and a key takeaway was the importance of websites being fully accessible by mobile devices. The line between retail and ecommerce sales is blurring by way of mobile devices. For example, a customer may be in the store shopping and will research the item online to see if they can find a better deal elsewhere before buying in person. If they find it, they will likely purchase the item via their mobile device foregoing the offer that is right in front of them.

We have had a great deal of success in converting existing websites to a mobile version. We no longer offer a mod for this due to the variances between devices and the intricacies within each site. However, we have found we can achieve this goal through custom work at a very reasonable and fair price. If you want assistance with making your site mobile, please feel free to contact us!

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Attended the X.com Conference

Henry & I went to San Francisco CA last week and attended the X.commerce Innovate Developer conference 2011. While there we both listened to great speakers including:

  • John Donahoe – President and CEO of eBay, Inc.
  • Katie Mitic – Director, Platform & Mobile Marketing for Facebook
  • Bill Ingram – VP, Product Management, Digital Marketing Business Unit for Adobe
  • Naveed Anwar – Head of Community for X.commerce
  • Matthew-Mengerink – VP & General Manager for X.commerce
  • Blake Mycoskie – Founder & Chief Shoe Giver for TOMS Shoes, Inc.
  • Plus several more

While at the conference, we were able to meet and learn more about several key companies and products including:

  • Adobe
  • Kenshoo
  • Magento
  • PayPal
  • eBay
  • Plus many more

While at the conference, we concentrated mostly in the X.commerce and Magento tracks, learning a lot of insight into these new technologies and software. Several new and upcoming features and functionality from PayPal and eBay, Inc. was also presented and discussed. The conference not only gave good insight into upcoming technologies but also gave good insight into best business practices for our clients for the upcoming years. There was a lot of discussion on how mobile technology will shape the buying world today. With the information that Henry & I brought back from the conference, we’re working to implement some new technologies and also help best advise clients on current trends in e-Commerce.

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