Category Archives: Ecommerce

First Input Delay (FID)

Good fid values are below 100 milliseconds, poor values are greater than 300 milliseconds and anything in between needs improvement.

What is FID?

First Input Delay (FID) is a Core Web Vitals metric that site owners and developers can use to assess user experience. It measures the time it takes for the browser to respond to the user’s first interaction. For example, clicking on a button, link, etc. The faster the browser reactions, the faster your site will appear to the end user.

Why is First Input Delay (FID) Important?

While a page may appear to load quickly, if the user clicks on an item or tries to interact with the page when it appears loaded, it will be very frustrating if that interaction is not immediately responded to.

Input delay happens if the browser is busy in the background finishing up tasks and cannot respond to the user’s request. One of the common reasons this can happen is if the browser is busy parsing and executing large JavasScript code. While it is finishing that, it cannot run any event listeners because the JavaScript code being parsed and executed might tell the event listener to do something else.

Google, as well as other search engines, look at this FID element to gain insight on user experience. If the user experiences fast responses to input requests, then it will perceive the site as being fast. It is a major website quality indicator.

What is a good FID time?

Now that you understand what First Input Delay is, knowing what a good load time for FID is important as well as how to optimize it.

According to Google, you should aim for the FID to be 100 milliseconds or less. Anything between 100ms and 300ms needs improvement. Anything above 300ms is considered to be poor.

Good fid values are below 100 milliseconds, poor values are greater than 300 milliseconds and anything in between needs improvement
(Source: Google)

How to measure First Input Delay (FID)

The easiest way to measure FID is using Page Speed Insights. In Page Speed Insights, you simply put in the page you want to evaluate and have it analyze that page. You will see results similar to the below.

How to improve FID

Review your Total Blocking Time (TBT) score that also can be found on the Page Speed Insights tool. Many times improving the TBT score will also help your FID score. FID is a bit more of a complex metric to optimize.

In general you should:

  • Break up long tasks
  • Optimize your page to be ready for input
  • Reduce JavaScript execution time

Need help with your Website Speed?

Contact us today to see how we can help!

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Largest Contentful Paint (LCP)

According to Google, you should aim for the LCP to load within 2.5 seconds or less of the page loading.

What is LCP?

Largest Contentful Paint is a Core Web Vitals metric that site owners and developers can use to assess user experience.  Put simply, it measures how long it takes for the largest piece of content to appear on the screen.  Typically, your largest piece of content is an image, but it could also be a block of text. 

A good grade on this metric means your site has a feeling of loading fast.  Whereas a site with a bad LCP grade will appear slow to the user, causing frustration.

Why is Largest Contentful Paint (LCP) Important?

In the past, there were simpler metrics for measuring page speed and performance.  It was found that waiting on a large piece of content to load hinders the user’s experience even if the first content of the page loads fast.  LCP measures when your most important part of your site loads by looking at the largest content. 

Google, as well as other search engines, now look at your perceived largest content from a user’s perspective.  The goal is to have a measurement of site speed that the user perceives.  Search engines are constantly on the look out for ways to optimize their search results and give users the best quality websites first.  Perceived site speed is one major quality indicator.

What is a good LCP time?

Now that you understand what Largest Contentful Paint is, knowing what a good load time for LCP is important as well as how to optimize it.

According to Google, you should aim for the LCP to load within 2.5 seconds or less of the page loading.  Anything between 4 seconds and 2.5 seconds needs improvement.  Anything above 4 is considered to be poorly performing.

According to Google, you should aim for the LCP to load within 2.5 seconds or less of the page loading.
(Source: Google)

How to measure Largest Contentful Paint (LCP)

The easiest way to measure LCP is using existing tools like:

In Page Speed Insights, you simply put in the page you want to evaluate and have it analyze that page.  The results will look similar to the image below and you can click on the LCP link to see what elements are affecting your speed for that Core Web Vital.

How to improve LCP

According to Google, LCP is primarily affected by four factors:

  • Slow server response times
  • Render-blocking JavaScript and CSS
  • Resource load times
  • Client-side rendering

Slow server response times is usually one of the easier factors to adjust.  You can contact your host to see what optimizations they can do on your server.  Sometimes it is a good idea to contact someone like us to evaluate if you need a larger server/hosting plan.

The other three factors generally need a developer to help with.  If you do not have a preferred developer, you are welcome to contact us to see if we are a good fit.

Google also provides some guidelines on their website here: https://web.dev/lcp/

Need help with your Website Speed?

Contact us today to see how we can help!

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PSD2 SCA Requirements for eCommerce

PSD2 SCA Requirements for eCommerce

What is PSD2 SCA?

PSD2 stands for Payment Services Directive 2 and is a new EU regulation that originally was proposed to go into effect on September 14, 2019. The new rules from the PSD2 are referred to as SCA, Strong Customer Authentication. The new rules are intended to enhance the security of payments and limit fraud during this new authentication process. The requirements apply to customer-initiated online payments and online banking transactions made within Europe.

Does SCA apply to me?

Strong authentication is required for customer initiated online payments within Europe. For online card payments, SCA applies if both your business’s bank and the card-holder’s bank are located in the EEA (European Economic Area).

There are some areas where transactions fall outside the scope of SCA, or are an exemption if the customer bank approves.

What is Strong Customer Authentication?

SCA means authentication based on the use of two or more elements that are independent from each other. Being independent from each other means that if there is a breach of one element, it does not compromise the reliability of the other element. i.e. the other element can not be obtained from breach of one of the elements. The customer has to provide at least two of the three elements:

  • Something the customer knows (like a PIN or password)
  • Something the customer has (like a mobile phone or hardware token)
  • Something the customer is (like facial recognition or their fingerprint)

When will SCA be required?

The SCA requirements were originally to be in effect by September 14th, 2019, however the enforcement has been delayed. The initial delay was to allow time for technology to catch up and be ready and a second delay came out due to COVID-19.

  • If your business’s bank and your customer’s bank are in the EEA, you must be ready by December 31st, 2020.
  • If your business’s bank and your customer’s bank are in the UK, gradual enforcement started in June of 2021. Full enforcement is expected by March 14th, 2022.

We recommend you start supporting SDA as soon as possible to be ready for the appropriate deadline.

How do I know if I’m SCA compliant?

Most main merchants support 3DS2 (3D Secure 2) which is the new authentication solution that complies with the SCA regulations. Your first step is to ask your merchant bank if they support 3DS2. Your next step would be to contact your developer or contact us to make sure your eCommerce platform is using a modern version of your merchant’s payment gateway that supports 3DS2.

Help! I’m not compliant!

Worried you aren’t compliant? Just drop us an email and we will help get you straightened out!

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GoDaddy Breach November 2021

GoDady Breach - 1.2 Million WP accounts at risk!

Up to 1.2 Million WordPress Accounts At Risk in Latest Breach

GoDaddy has announced in a filing with the Securities and Exchange Commission (SEC) that up to 1.2 million managed WordPress accounts are at risk.

An unauthorized attacker managed to breach a “legacy” WordPress management tool still in use at GoDaddy.

The attacker used a compromised password on September 6, 2021 to access the tool. However, the breach wasn’t discovered by GoDaddy’s internal security team until November 17, 2021.

Over the six-week period of unauthorized access up to 1.2 million active and inactive managed WordPress customers had their email address and customer number exposed to the attackers.

Additionally, major customer credentials and secrets have been exposed:

  • Customers’ original WordPress Admin password (set at the time of account provisioning)
  • Customers’ FTP and database usernames and (plaintext) passwords
  • And, for a subset of these customers, their SSL private keys.

Immediate Consequences of the GoDaddy Breach

GoDaddy has implemented a series of changes to remediate the effects of the breach, including resetting any potentially compromised passwords.

While GoDaddy is still investigating the causes of the compromised accounts they are also reaching out to impacted customers to issue appropriate advice regarding resetting passwords.

They’re also attempting to raise awareness of the compromise of their users’ email addresses, so that those users can be conscious of phishing scams.

It is unclear whether GoDaddy has fully accounted for all potentially exposed private keys.

Long-term Consequences of the GoDaddy Breach

The attackers were able to gain access to raw passwords for sFTP and database accounts. It would therefore appear likely that at the very least GoDaddy was storing FTP credentials in a majorly insecure manner.

This is a huge security practice failure on GoDaddy’s part.

Storing passwords in plaintext is a major no-no. It’s unclear at this point why GoDaddy didn’t remediate this relatively basic flaw with their “legacy” managed WordPress service. This service – which makes up a sizeable portion of GoDaddy’s income – was fundamentally insecure.

It’s unclear what GoDaddy means by “legacy” and whether GoDaddy intended to move these customers off of this platform eventually. However it is clear that they did not do so soon enough.

GoDaddy is also keen to point out “best practices” for securing WordPress instances in a (long) series of posts. However, GoDaddy’s own mistakes here have lead to a massive customer exposure.

That does little to instill a sense of trust in GoDaddy who will need to do some reputation management in the coming months.

What should you do?

If you’re a GoDaddy Worpress user you should immediately reset all passwords associated with your account. Note: don’t re-use passwords, ever!

Users should also look to their email for notification from GoDaddy as to the status of their SSL certificates. At the time of this writing GoDaddy was still “in the process of issuing and installing new certificates for those customers.”

And it never hurts to consider alternatives when looking for WordPress hosting. We offer a low-cost basic hosting package that’s more than suitable for hosting a small WordPress site / blog. We also offer a wide variety of larger hosting packages that would perfectly suit the needs of a higher-trafficked site.


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Three Product Page Must Haves

Three Product Page Must-Haves

Product Page Conversion Tips

Feeling lost about how to structure your product pages and what information to provide to your customers? With the holidays upon us, making sure your product pages have the key elements needed is vitally important.

Product Page Description

One of the main keys to conversion rates on product pages is how effective the description is. Think here in terms of what solution does your product solve, or what pain point does it relieve? What emotions or feelings will your product evoke upon the user when they have or use your product?

Rather than listing the benefits and features, tap into a person’s emotional side when creating your product descriptions. For some product it is important to list features and technical descriptions as well, but having the emotional aspect of the description first is important to those not needing/wanting any of the technical description parts.

Product Page Reviews

Product page reviews are key as well. They help build trust in the product and your brand/company for those new to your site. Think about how much time you spend reading reviews when you are shopping. I bet you read at least 2-3 for products or sites you are not familiar with. They really can seal the deal on a sale.

Product Page Images

High quality, detailed images really help sell a product. With so much shopping being virtual and online, you really need to bring the in person experience to the online world. Making sure you have clear detailed photos with multiple angles when possible is key. Having a few manufacturer images is fine, however adding in your own personal images really shows the potential customer, you are highly detailed and care about the sale, as well as provides more views and angles than manufacturers typically provide.

Summary

Having these 3 key Product Page elements optimize will greatly increase your conversion rates for your product pages. Helping turn your visitors into customers giving them the confidence to buy on your site!

If you have an eCommerce store and would like more info on how to further optimize your pages, Contact Us today and see if we would be a good fit for you!

Want to learn more about Converting your Website Better? I created an online course!

Have you ever wanted to learn more about optimizing your site? Have you worried potential customers were leaving your site too quickly? Worried it’s too much tech for you to dig into?

Then I have a course for you! We will be simplifying the tech, giving you step-by-step guides, and helping you along the way.

This course is designed for Business Owners, Entrepreneurs and Web Managers regardless of technical knowledge. Interested in learning more? Sign up to be the first to know when it is released!

https://learning.bcsengineering.com/the-converting-website

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How to Move Hosting Companies

Man Carrying Laptop

 

Have you ever been fed up with your current hosting provider? Do they keep going down or have poor customer service?

Sometimes moving to a new hosting company is the answer. The biggest thing is, how do you do it, especially with eCommerce sites, with minimal to no down time?

The key is someone skilled at moving sites and DNS preparation.
How do you know if someone is skilled at moving sites? Ask them how long it takes for your site to come up on the new server during the transition. If they tell you a day or two, or even three, then they do not know how to properly prepare DNS. The answer should be an hour or less if they know how to prepare everything in advance.

Steps to moving to a new hosting provider

  • Create an account on the new hosting provider and copy your site to the new hosting provider
  • Use a development subdomain for this so you can test it. For example: dev.yourdomain.com
  • Once everything is set and working, start preparing DNS by turning the TTL (time to live) down on the DNS server settings. Put it as low as your DNS hosting will allow, however note what it is set to before you change it. We like to put it to 5 minutes.
  • After the time has past for the old DNS TTL setting you can get started doing the actual live move!
  • Start by copying the site again to the new hosting and re-test everything. This is your ‘dry run’ to make sure the copy will work seamlessly.
  • Note any issues, fix and try the dry run again until there are no issues.
  • If you have an eCommerce or dynamic store of any kind, close the store/put it in maintenance mode.
  • Copy the site to the new hosting provider and test one last time.
  • If everything works correctly, update your DNS to point to your new IP at your new hosting provider.
  • Open up the eCommerce store on the new hosting provider and you should be good to go!
  • If everything is good, you can later update the DNS to have a longer TTL if you’d like.

Summary

With this proper preparation, the only down time should be copying the site that one final time to the new hosting provider and then the minimal time for DNS to propagate! So it should be about 5-10 minutes depending on the speed of the copy of the site!

Keep in mind, sometimes bigger is not better when it comes to a hosting company. It really is the service that matters and level of support they provide. If you have an eCommerce store and aren’t happy with your service, contact us today to see if we would be a good fit for you!

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Cumulative Layout Shift (CLS)

Cumulative-Layout-Shift

 

Have you ever visited a website and as you were reading it, the website content shifted and moved? Have you been ready to click on a button or link and the page shifted causing you to click on something else or not click on anything at all?

Cumulative Layout Shift (CLS) is Google’s new metric that has rolled out the summer of 2020 and will be in effect in 2021 as a ranking factor. This will be come a very big deal for ranking and honestly fixing it will improve user experience; which is what Google aims for. To present to you, the user, with websites that are a good user experience with relevant content.

Why Does CLS Occur?

Some common reasons for CLS include:

  • Images without dimensions
  • Tables without dimensions
  • Embedded elements, such as iframes and ads, that have no dimension defined
  • Dynamic content that doesn’t have a preset size on the page and loads after the page is mostly rendered

What is a Good CLS Score?

You should strive for a CLS score of less than 0.1. There are many tools out there that can help you measure this including Google’s PageSpeed Insights.

What Can You Do About It?

Make sure every area that contains content has dimensions to it. This includes images, video, tabled information, etc.

A properly designed site should have all areas of it pre-defined before the page starts to load. This gives the best user experience. So not only will you be helping your google rankings in 2021, but you also will be improving your user experience if you fix any CLS issues.

How we can help

Sometimes fixing CLS issues can be an involved task that you’d need a programmer to fix. We have been helping clients since this summer fix their issues and help improve their rankings in search engines. Contact us Today to help!

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Which Shopping Cart is Right for You?

Which cart is right for you?

 

Picking the correct shopping cart for your business can be a daunting task! Especially with the number of eCommerce shopping carts available on the market today! We have customers ask us many times what shopping cart is best, especially given we have been working with and customizing shopping carts since 2002.

Just like there is no correct answer to the perfect car for everyone, there is no perfect shopping cart. It really depends on the features you want, how easy it is to maintain, how reliable it is, and how much you are able to pay.

We will be discussing the 2 shopping carts we work with most, X-cart and Magento.

Start by listing in order what is most important in an eCommerce shopping cart to you

  • Built-in Features
  • Shopping Cart Cost
  • Maintenance costs
  • Hosting Costs
  • Developers available
  • Flexibility

Magento eCommerce Attributes

Magento for example, is a very flexible shopping cart with a large set of built in features. You can even get a free version of this shopping cart. There are a very large number of developers available to help you with MagentoCommerce, including us.

However, Magento requires a much more robust server to run on than most shopping carts. Our eCommerce Hosting for Magento requires a lot larger server base. You would need at least the Medium level of hosting to properly run Magento, but more likely need the Large hosting server or above depending on how much traffic you expect to your shopping cart.

Magento can also be extremely expensive for most businesses if you wish to run the paid version of it and is much more difficult to maintain by the average store owner. You’re very likely to need a Magento Developer to help you out.

X-cart eCommerce Attributes

X-cart has been around since 2001 and has become quite the feature-rich shopping cart. Especially the long running X-cart 4 version and X-cart 5 is working on catching up. X-cart can run on a much smaller server than Magento. Our eCommerce Hosting packages for X-cart can utilize our Small Server base for many businesses and can easily expand into the larger servers as needed.

X-cart 4 and 5 are much easier for the average business owner to maintain for most day-to-day tasks and has several options for X-cart Developers including us. Some business owners we’ve seen be able to pick up some small and medium customizations as well!

For more complicated customizations, you will need an X-cart Developer to help you out.

Picking the Right eCommerce Package

Still not sure which one would work best for you? Start by listing out what features you need, and Contact us! We will be happy to help you walk through critical thinking to help you pick the product that’s best for you!

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3 Steps to Test Your New eCommerce Site

As a non technical person, being asked to test your new or upgraded website can seem like a daunting task, however it doesn’t have to be! This short article will give you the guidelines needed to make sure you cover all the basics in site testing.

By testing your own site, you can help ensure that all the pieces are there to make sure your business processes are effectively implemented and that there isn’t something missing!

1. Think like an Established Customer

Ask yourself questions like:

  • What products do I want to buy?
  • What information do I need to decide to buy?
  • Are there any features of the website making buying difficult?

Pick your top 10 products you want to be selling and try to find them on the new website. Fully complete a checkout process including creating test orders using all the payment methods you have available.

2. Think like a New Customer

Ask yourself questions like:

  • What would help me build buying confidence?
  • Are the shipping and delivery options clear?
  • Are the descriptions on products clear and concise?
  • Does my About section clearly tell my story?

Browse your site with the eyes of a stranger. Do you trust it? Enlist some friends not familiar with your site too. Do they feel comfortable purchasing from your new site?

3. Think like an Admin of Your Site

Now that you have created test orders in the previous steps, go through the admin side of your site.

Admin tests:

  • Pretend like you are filling those orders you created
  • Create new products
  • Edit existing products
  • Use any custom tools you have

Are there any business processes missing? You are the best person to test this part as you know how your business operates.

Have a staff of many? Enlist the appropriate staff members to test their specific area of the site they use. Usually the more testing the better!

eCommerce Testing Summary

Programmers and developers can thoroughly test your site from a technical perspective and many times user perspective too. However having one type of person test your new website, will limit the perspective of the testing. Having many different types of people, and many different knowledge backgrounds will help your site be much more successful in launch! Everyone sees the website differently, just like everyone sees the world differently!

Need user testing or help upgrading your site? Contact Us today! We have launched and upgraded countless eCommerce sites since 2002!

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Top 5 Fall Maintenance Items for your Ecommerce Site

Just like you have a list of maintenance items you would do on your house or building every Fall to prepare it for winter, so should you be doing maintenance and preparation for the upcoming Holiday season! Even if your business doesn’t rely on Holiday Ecommerce Sales, you should be regularly maintaining and reviewing your website. What better time to do it than before the end of the year?

1. Security Patches

Lack of applying Security patches is one of the number one reasons eCommerce sites get hacked. If you run X-cart or Magento, they regularly push out security patches a few times a year.

Security Patches for X-cart and Magento generally are fairly easy to update and install. If you are hosted with us, you automatically get security patches applied. Make sure if you are hosted somewhere else, that you have us apply them for you or hire a developer if you are unsure how to patch your site!

2. New Content

Do you have a blog on your site, a news area? If you aren’t consistent throughout the year at creating new articles, you should at least once a quarter be creating a new article. Having new content on your site shows Google that you are still there and still updating the site. Otherwise you become stale and less important to the search engines.

So having a plan for new content, even if it’s only once a quarter is key. Be consistent and stick with it. Your topics can even vary and don’t have to be directly about your business. Just keep them interesting and tell your story!

3. Review Old Content

Have you looked through your website lately? Do you have any old articles that are so out dated, they do not make sense anymore? Be sure to review your site at least twice a year to remove old, stale and out dated information.

Keeping old content can be good and key for search engines, but if you know it is not in any way relevant, then get rid of it. So when you are reviewing, think from an outside readers perspective.

Ask yourself:

  • Do I want a prospective customer having this page as my first impression?
  • Does this article provide good information still?
  • Do I need to rewrite this to keep it relevant?

4. Test your site for usability

How long has it been since you pretended to be the customer? Have you tested your site on Desktop, Mobile and Tablet devices recently?

Standards change and devices change, it is a good idea to explore your site regularly with multiple different brands and types of devices. You may find some glaringly obvious issues that weren’t there before! It could be preventing you from getting the sales you need and want! Usually just a quick typical testing of your site is key to finding any big issues that may be new.

5. Review your Competitors

Regularly checking in on your competitor’s sites is key. You may find something they are doing really well that you should be doing as well. You may find something they are not doing well, that you do well. In this case, you can work to highlight what you are doing well and be able to stand out from the crowd.

One thing you never want to be though is a copy-cat. Make sure if you do find features or functions that your competitor does well, that you put your own twist or uniqueness when you work to implement something similar. Your customers want to shop with you because of you. Never try to be something or someone else than you are!

Need help with a Site Review?

Give us a call or contact us! We would be happy to set up a consultation for a site review!

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