Since mobile-friendliness is particularly relevant right now, a lot of small business owners are probably looking for a good resource to turn to for bringing their site into the mobile-friendly realm. This article from SitePoint provides a very good introduction into the world of mobile-friendliness. The article covers the following points:
- What mobile-friendliness is
- Why it is particularly important to be mobile-friendly now
- What steps you should take to achieve mobile-friendliness
For several small businesses (up to 94% according to the SitePoint article), mobile has not been much of a consideration up to this point. However, given the sharp increase in the number of people who use it as their main resource to access the internet (especially for shopping), the time to address the mobile marketplace is certainly at hand. The image below is a good example of how a standard website appears as opposed to one that is mobile-friendly.
The above image is a great example of how a non-mobile website impacts how mobile customers interact with your business. One of the most important goals for any business is to take down the walls between the customer and your product; this interaction needs to be as easy as possible for the purposes of driving sales. To this end, why make it more difficult for a large portion of your customer base to be able to read and access your content?
I am certainly not saying that every business needs to have a mobile site, or even a website at all. However, with the changing trends regarding how the average consumer is interacting with businesses and their goods, now is certainly the time to re-evaluate whether or not your business needs to take the leap to mobile-friendliness. Click here to read the full SitePoint article on Mobile SEO.
