With Google’s Universal Analytics soon to be deprecated and replaced by Google Analytics 4 (GA4), many website owners are beginning the adapt their workflows to GA4. Since GA4 is structurally different than its predecessor, its reports, measurements, and visualized metrics vary from Universal Analytics, making a one-to-one transition impossible. However, due to popular demand, one […]
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In our previous article, we discussed some of the challenges that we may face when switching from Universal Analytics to Google Analytics 4. Most of these challenges stem from the absence or inclusion of certain features that were different in Universal Analytics. Let’s take a deeper dive into some of the differences that set Universal […]
Google Analytics 4 (GA4) is a powerful tool that you can use to see how well your website is working for your business. By tracking engagement on your platforms, GA4 offers insight into how users interact with your website. Simple to start and offering a variety of metrics and reports, GA4 can help you optimize […]
One of the most stressful aspects of maintaining a website is determining if your website is working for your business. The experiences and retention of your customers on your website can sometimes be hard to calculate, leaving you unsure of what is successful and what needs adjusted. On top of that, while there are many […]
Frequently, we find ourselves needing access to our client’s Google Analytics accounts. In order to provide access to us, follow these simple steps: That’s it. You’ve now added a user to your Google Analytics account!
What makes an online shop tick? Behind an eCommerce website is a combination of various components working together to create a seamless online shopping experience for customers. Where do you start? Today, let’s go over three key components that you need to begin your eCommerce journey. The “back-end” of websites contain many pieces that come […]
Starting July 1st, 2023, Google’s Universal Analytics (UA) will stop collecting data. To continue collecting data, users will have to transition to Google Analytics 4 (GA4), Google’s improved analytics system. To make sure that users will transition accordingly, Google will begin auto-migrating users to Google Analytics 4 starting March 2023. However, what does that mean? […]
Google is one of the most popular search engines in the world, helping users find the answers to all sorts of inquiries. For businesses, Google is a powerful tool that can lead customers to your website. However, how do you know if customers are reaching your site via Google? Are these customers the audience you […]
A well-performing website is your strongest tool for success. However, many business owners overlook the importance of consistently monitoring their website’s performance. Keeping an eye on key metrics can help you improve user experience, increase conversions, and grow your business. But where do you begin? Let’s dive into the essentials of website performance monitoring and […]
Migrating your website can be an exciting time for business growth—whether you’re redesigning your site, changing hosting platforms, or moving to a new content management system. But while a website migration brings many opportunities, it also poses risks to your SEO ranking. One misstep, and your hard-earned visibility on search engines could take a significant […]
