Ever wondered if you should be marketing your business on LinkedIn? LinkedIn can be a highly effective marketing channel, particularly for business-to-business marketing. Today, let’s go over why LinkedIn is a powerful marketing channel that you should be using.
Amongst the various social media platforms that we use to connect with our target audiences today, LinkedIn stands out as unique. When using LinkedIn, you can:
Get Access to a Professional Audience
Unlike other social media platforms, LinkedIn has a narrow user base. LinkedIn’s user base consists mainly of professionals, business leaders, and decision-makers. This makes LinkedIn an ideal platform for reaching a target audience with a professional or business focus. If your business sells products or services to other businesses, LinkedIn can be particularly valuable. It’s a powerful tool for generating leads, building relationships, and establishing your brand as a business leader in your industry.
Effectively Target you Audience Through Ads
LinkedIn offers robust and precise targeting options for advertising. You can tailor your ads based on criteria such as job title, industry, company size, seniority, skills, and more, making it great for targeting professional or Business-to-Business audiences. This level of granularity allows you to efficiently reach your ideal customer segments, ensuring that your marketing efforts are focused on the most relevant and potentially lucrative audiences.
Show your Expertise through Professional Content
LinkedIn is an excellent platform for sharing professional content. On LinkedIn, people post a wide variety of content tailored to their professional interests and goals. Industry news, company updates, thought leadership content, and professional tips & advice are a few examples of content you see on LinkedIn. By sharing your own business tips and company insights, you can establish your expertise with fellow businesses and professionals, creating potential leads for the future.
Find Networking Opportunities
Many people know LinkedIn as a place to showcase your skills in order to connect with potential employers. However, on a Business-to-Business scale, LinkedIn also facilitates networking with industry professionals, potential clients, and partners. Just as you would on Facebook or Twitter, engaging with your connections through comments, messages, and group discussions on LinkedIn can help you build relationships with potential customers and business partners.
Want to learn more?
Want to learn more about LinkedIn and how to use it? Listen to our latest eCommerce Made Easy Podcast where Carrie talks with Beverly Smith, founder of Career Success Strategies and LinkedIn expert. Together they explore how LinkedIn can grow your business and how you can use your LinkedIn profile to effectively attract your ideal clients!
