The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

BCSE is revamping our content-marketing strategy and we’re following these great tips to guide us.  Why not let us help you get your content-marketing off the ground and where you want it to be?  We’ve seen a lot of changes since 2002 & want to use that experience to help you take your online presence to the next level!

Four Tips to Help you Prepare your Strategy for 2018

1. Adjust your mobile first strategy.

Switch your strategy to creating your website in a mobile friendly version and then offering desktop functionality, instead of vice versa.  After all, NO ONE likes a site that is not mobile friendly & mobile will account for 80% of all internet usage in 2018

2. Get more creative and personal with your content.

Visual content is great and was huge in 2017.  2018 is the time to expand on that and feature high-quality live videos that allow the customer to see behind the scenes & operational activities.

3. Prepare for new platforms.

One word, chatbots.  If you aren’t using them, let’s figure out a way to incorporate chatbots for your site.  Customers love the engagement and interaction.

4. Don’t give up on email. Get better.

79 percent of marketers said email was the most successful distribution channel in 2017. This was in comparison to blogs and Social media. That means you probably just need to approach email differently in the coming year.

Contact us to help you create and implement your content-marketing strategy for 2018! For more information on this topic, read the base article in its entirety.