10 Tips for Web Design That Drives Sales & Contacts
The main goal of most websites is to convert online visits into sales or contacts. If your website gets a lot of traffic but you’re not seeing the conversion to sales or contacts, we can help. Utilize the following suggestions to help make your site more likely to obtain conversions and increase your sales:
- Color: Different colors target different audiences. Did you know that?
- Video: Show off your product!
- Ease of Use: Most important info above the fold and easy to find!
- Clear UVP: What’s your Unique Value Proposition?
- Trust Symbols: PayPal certification and other trusted badges!
- Free Offers: If you offer something free, make sure that comes through loud and clear!
- Short Forms: Keep it simple!
- Virtual Chat: Even if a customer doesn’t use it, the mere presence increases trust.
- Headlines: Address potential customer concerns in BOLD
- White Space: It’s a good thing! Don’t clutter your website, less is more.
BONUS: A/B Testing: Test small changes one at a time to see if there is an impact to conversions.
For more detailed explanations check out the main article. Feel free to contact us if you’d like our assistance in bringing your website in line with these suggestions!
